Episode 13: How to find your niche in real estate with Matt Goyer

Episode
Episode 13 interviews Urban Living’s Matt Goyer who has absolutely been crushing it in this season of uncertainty. We wanted to break down exactly what elements of his business practices have led to his growing real estate brokerage, even in 2020. We covered how to have the strongest listings, how to best serve clients and how staying ahead of tech creates a stand out brand.  One topic we loved reflecting on was really dialing into your niche to reach your ideal client. Understanding what you do bring and don’t bring to clients is a result of a strong brand. Matt has a lot of wisdom to share inside his own story of his evolving real estate career!
 

https://www.urbnlivn.com/

Justin and Kelly also talk about the trends they are seeing with listings that result in quick and lucrative sales, and the trends we’re seeing the homes that don’t sell at all! We also did some additional discussion on how even our small business has benefitted greatly from niching down to our ideal clients according to our own core values.

 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate professionals. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Podcast: Play in new window | Download (Duration: 57:02 — 65.3MB)

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Episode 12: How to launch your real estate business and sustain emotional resilience with Tamara Dean

Episode,
Episode 12 interviews Windermere’s Tamra Dean, a successful Seattle real estate veteran for more than 20 years. She was launched into real estate by accident and during a trying personal time but her tenacity and dedication built a thriving, lasting business. Justin and Kelly ask her about her ability to handle rejection, how she’s used coaching for more than 15 years and her best and worst real estate moments! We were thrilled to have her on the show and she’s full of lessons for a newbie agent.
 

www.tamaradean.com

Justin and Kelly also talk about one of our most hated staging pet peeves: fakery! We talk about why you won’t find fake plants, fake electronics or blow up mattresses in our homes. Kelly and Justin also talk about they each handle rejection and getting hurt in their own businesses.

 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate professionals. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Podcast: Play in new window | Download (Duration: 50:44 — 58.1MB)

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Special Episode: How to go from real estate to TV with HGTV’s Jasmine Roth and Kelley Moore

Episode
This special episode combines all our favorite things: real estate, HGTV celebrities and supporting homelessness and housing insecurity. Real estate is a wild business and this podcast tells the story of an events and entertainment business owner becoming a homelessness nonprofit director and an entrepreneur who didn’t know a thing about cabinets in 2012 but went on to become one of the most seen faces on HGTV! We came together to support a super important event coming up on October 15th! A virtual fundraiser for Humble Design will raise critical funds so they can continue their work of helping newly placed homeless families into a comfortably prepared and furnished home — an effort that keeps 99% of families off the streets a year after securing housing. When not placed in housing that is actually a home, that static of ending back on the streets drops to 50%! Humble Design does amazing work and  you can join all of us in the virtual fundraiser by registering here: https://humbledesign.ejoinme.org/MyEvents/HumbleDesign2ndAnnualWelcomeHomeVirtualEvent/tabid/1177226/Default.aspx
Humble Design Seattle: https://www.humbledesign.org/seattle
All things Jasmine Roth: https://www.jasmine-roth.com/

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 30:23 — 34.8MB)

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Episode 11: How to Partner in Real Estate with Windermere’s Mel George and Michelle Koury

Episode

Episode 11 interviews Windermere’s Michelle Koury and Mel George — a dynamic real estate duo in Portland. These two powerful women could teach a masterclass on how to partner with another agent to create a thriving business. They apply tenacity and grace in equal measure and are a perfect balance with one another. They support each other in business and in their personal lives to achieve that perfect work-life balance. We are so lucky to have them as loyal clients and they have so much to teach other agents on how to pair with another for mutual success!

https://melgeorge.com/

Justin and Kelly also talk about how a real estate agent can avoid the damaging practice of bid shopping and avoid losing real relationships with the vendors that help sell homes. They also cover the value of personality profiling inside your working organization to better understand yourself and your peers at work. Home staging tip of the episode is all about light and taking down all those window coverings! 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 55:05 — 63.1MB)

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How to create a real estate marketing plan with Shelli-Anne Couch

Episode

Episode 10 interviews Plumb Bob Marketing’s Founding Principal, Shelli-Anne Couch in Los Angeles. She’s had a long and impressive public relations career spanning all kinds of industries.  After becoming a real estate investor herself, she saw a need in the market to support builders with selling their new construction properties.  As home stagers, we tell the story of a home, but one at a time. Shelli-Anne professionally markets new communities and helps tell the story of many homes and what it will be like to live there. She shares stories from the field of how she sells homes in this non-realtor, but critically important role to introduce these properties to home buyers. We loved learning about how these homes come to market outside the traditional solo sale. Shelli-Anne is a hoot, exudes marketing savvy from head-to-toe and was an amazing interview! 

https://www.plumbbobmarketing.com/

Justin and Kelly also talk about emotionally evocative items in the home and how they can turn people off when visiting the listing. These items include: religious iconography, alcohol or drug-related paraphernalia, fur rugs or anything else that could be potentially off-putting to home buyers. Kelly and Justin also talk about home to stage homes being sold in bulk, like in new construction, and how we “slide” out staging home to home to sell each property quickly. 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:00:39 — 69.4MB)

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How to open your own real estate firm with Jenelle Isaacson

Episode

Episode 8 interviews Portland’s Jenelle Isaacson, owner of Living Room Realty. Today she sits atop her own completely unique real estate company, but only after being a lead singer and guitar player in a female punk band starting out in real estate on her own in the middle of a recession ten years ago.  Always singing and dancing to her own tune, Jenelle’s story is one of grit and passion but Justin and Kelly focus on the core values that set her apart from her real estate competition. We so commonly find it can be challenging to find the right voice in this business — what both speaks to clients and feels genuine and in alignment.  We found Jenelle is brimming with inspiration and wisdom in finding your voice and we are so thrilled to share her story with you!  

https://www.livingroomre.com/

Justin and Kelly also talk about some hot topics — the “master” bedroom conversation that has popped up in the last few weeks, as well as a recent staging victory after poor staging left a listed home as a 4-month stale donut before it went pending a few days after a Spade and Archer installation. 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:08:31 — 78.4MB)

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How to build a rockin real estate team with Ian Gordon & Matt Miner, Get Happy at Home

Episode
Episode 7 interviews Seattle’s Get Happy at Home founders, Ian Gordon and Matt Miner of Coldwell Banker Bain. These longtime clients of Spade and Archer have their formula dialed for selling homes quickly by helping owners list a well-prepared property—and we wanted to ask them all about it! They share their story of building an enormous client base by being themselves, using their strengths and developing an in-person and online brand that lets their potential clients say, “YES! These are the agents for me!” Building trust is the most important way to attract clients in real estate and we talk all about how they consistently grow bringing in clients they love.

https://www.gethappyathome.com/

Kelly and Justin also chat about the importance of well-prepared home in this moody, unpredictable market versus the stale donut properties that are sitting. Also critical during this time is engaging online. Justin and Kelly talk about their decision process when participating in controversial topics and how to post interesting content about work you are proud of when our social media feeds are so full of contention, strife, emotion and revolution.

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home stager in Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:10:30 — 80.7MB)

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How to transition from residential to commercial real estate with Adam Gilbert

Episode
Episode 6 interviews Palm Spring’s Adam Gilbert, a residential and commercial real estate broker and investor. Justin met Adam through Entrepreneurs’ Organization (EO) and he was so impressed with the generous and professional way that Adam networked and built new connections in business. Being in the real estate ecosystem as well, we know this is such a critical pillar of building business so Adam joined Justin and Kelly to talk about his longstanding ability to create and nurture relationships — even during the evolution of his career and managing multiple areas of law, local government and real estate.
Justin and Kelly also reflect on the the high emotions that are running in real estate and business ownership during civil unrest and a global pandemic and how that is impacting commerce, security in employment and entrepreneurship, home life and the ability to feel safe. “Security is a fallacy” is a concept we discuss to better cope with the perceived lack of safety at every turn these days, whether you are running a company, handling real estate transactions or are an employee.

Justin and Kelly also talk about some real estate business basics including life as an entrepreneur and all that comes with it. What kind of company office do you want to work in? What kind of work life balance do you want? Do real estate agents dream of having both the independence of total freedom and working on a team? What kind of brand are you aligning yourself with when you join a real estate office? All of these things dictate the kind of brand you carry in your presentation to new clients and keeping a Beginner’s Mind to keep growing your business.

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:05:38 — 75.1MB)

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How to have a successful second career in real estate with Donna Wade

Episode

Episode 5 interviews Boise, Idaho’s Donna Wade, a real estate professional with Silvercreek Realty Group. Donna, like so many who come to real estate, had a very full life and career prior to entering life as a broker. Her journey spans education, social justice issues and non-profits and eventually felt inspired to work closely with people to find their perfect home and knows this is her forever job. We wanted to get all of the details about how she navigated independence and working with a team and how she found her ideal office. Donna also shared how she’s generated a social media presence that nurtures relationships and attracts business just by being who she is — a total goofball! Donna is a great story about finding yourself and creating a brand that you’re proud of.

https://4dre-donnawade.com/

Justin and Kelly also talk about some real estate business basics including life as an entrepreneur and all that comes with it. What kind of company office do you want to work in? What kind of work life balance do you want? Do real estate agents dream of having both the independence of total freedom and working on a team? What kind of brand are you aligning yourself with when you join a real estate office? All of these things dictate the kind of brand you carry in your presentation to new clients and keeping a Beginner’s Mind to keep growing your business.

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:13:38 — 84.3MB)

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william gilliland

How to network like a pro with William Gilliland

Episode

Episode 4 interviews Windermere Realty Trust’s William Gilliland on his long standing ability to create and nurture relationships in his business. Is networking a gift or a skill? William gave a peak into his lifelong story on how he learned how to connect with people, listen and serve better, and grow a business. His values around connection are a priceless lesson on influence and creating trust and Kelly and Justin loved his journey — and tale’s of his grandmother!

https://www.wghomespdx.com/

Justin and Kelly talk about brand loyalty and brand differentiation inside and out of the real estate ecosystem. As a service provider who IS a vendor and also HAS vendors — Spade and Archer as a home staging company has a unique perspective on how to choose business relationships that reflect your own values and goals.

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:02:18 — 71.3MB)

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