Episode 14: How to Build a Team from Day One in Real Estate with Gabriel Cruz Perez

Gabriel Cruz Perez joins us for Episode 14 of Behind the Yard Sign from Pasadena, CA. He’s one of the newest editions to the Spade and Archer client family and we’ve been so impressed with his mindset, attitude and energy since the very beginning. As a newer agent, we wanted to catch up with Gabriel to talk about his transition into real estate and how he set high goals of building his own brokerage from start! His vision for himself, his family and his team is so crystal clear and fearless that everyone around him is left inspired and motivated too. We were so lucky to talk to him for a few minutes about his story and can’t wait to have a front row seat to all he accomplished in his career.

Justin and Kelly also spend time reflecting on how professional agents successfully build a lucrative listing team with vendors they trust. Lastly, they break down the elements of a real estate brand and how authenticity, vulnerability and openness about the “mess” create the most relatable and effective messaging.