Episode 13: How to find your niche in real estate with Matt Goyer

Episode 13 interviews Urban Living’s Matt Goyer who has absolutely been crushing it in this season of uncertainty. We wanted to break down exactly what elements of his business practices have led to his growing real estate brokerage, even in 2020. We covered how to have the strongest listings, how to best serve clients and how staying ahead of tech creates a stand out brand.  One topic we loved reflecting on was really dialing into your niche to reach your ideal client. Understanding what you do bring and don’t bring to clients is a result of a strong brand. Matt has a lot of wisdom to share inside his own story of his evolving real estate career!

https://www.urbnlivn.com/

Justin and Kelly also talk about the trends they are seeing with listings that result in quick and lucrative sales, and the trends we’re seeing the homes that don’t sell at all! We also did some additional discussion on how even our small business has benefitted greatly from niching down to our ideal clients according to our own core values.

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate professionals. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.