Episode 10 interviews Plumb Bob Marketing’s Founding Principal, Shelli-Anne Couch in Los Angeles. She’s had a long and impressive public relations career spanning all kinds of industries. After becoming a real estate investor herself, she saw a need in the market to support builders with selling their new construction properties. As home stagers, we tell the story of a home, but one at a time. Shelli-Anne professionally markets new communities and helps tell the story of many homes and what it will be like to live there. She shares stories from the field of how she sells homes in this non-realtor, but critically important role to introduce these properties to home buyers. We loved learning about how these homes come to market outside the traditional solo sale. Shelli-Anne is a hoot, exudes marketing savvy from head-to-toe and was an amazing interview!
https://www.plumbbobmarketing.com/
Justin and Kelly also talk about emotionally evocative items in the home and how they can turn people off when visiting the listing. These items include: religious iconography, alcohol or drug-related paraphernalia, fur rugs or anything else that could be potentially off-putting to home buyers. Kelly and Justin also talk about home to stage homes being sold in bulk, like in new construction, and how we “slide” out staging home to home to sell each property quickly.
Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.
Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/
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