Episode 11 interviews Windermere’s Michelle Koury and Mel George — a dynamic real estate duo in Portland. These two powerful women could teach a masterclass on how to partner with another agent to create a thriving business. They apply tenacity and grace in equal measure and are a perfect balance with one another. They support each other in business and in their personal lives to achieve that perfect work-life balance. We are so lucky to have them as loyal clients and they have so much to teach other agents on how to pair with another for mutual success!

https://melgeorge.com/

Justin and Kelly also talk about how a real estate agent can avoid the damaging practice of bid shopping and avoid losing real relationships with the vendors that help sell homes. They also cover the value of personality profiling inside your working organization to better understand yourself and your peers at work. Home staging tip of the episode is all about light and taking down all those window coverings! 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 55:05 — 63.1MB)

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Episode 10 interviews Plumb Bob Marketing’s Founding Principal, Shelli-Anne Couch in Los Angeles. She’s had a long and impressive public relations career spanning all kinds of industries.  After becoming a real estate investor herself, she saw a need in the market to support builders with selling their new construction properties.  As home stagers, we tell the story of a home, but one at a time. Shelli-Anne professionally markets new communities and helps tell the story of many homes and what it will be like to live there. She shares stories from the field of how she sells homes in this non-realtor, but critically important role to introduce these properties to home buyers. We loved learning about how these homes come to market outside the traditional solo sale. Shelli-Anne is a hoot, exudes marketing savvy from head-to-toe and was an amazing interview! 

https://www.plumbbobmarketing.com/

Justin and Kelly also talk about emotionally evocative items in the home and how they can turn people off when visiting the listing. These items include: religious iconography, alcohol or drug-related paraphernalia, fur rugs or anything else that could be potentially off-putting to home buyers. Kelly and Justin also talk about home to stage homes being sold in bulk, like in new construction, and how we “slide” out staging home to home to sell each property quickly. 

Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan. Spade and Archer Design Agency is a home staging serving Portland, Seattle and Los Angeles.

Website: spade-archer.com
Facebook: https://www.facebook.com/SpadeArcher/
Twitter: https://twitter.com/SpadeArcher
Instagram: http://instagram.com/spadearcher
Pintrest: https://www.pinterest.com/spadearcher/
LinkedIn: https://www.linkedin.com/company/spade-and-archer-design-agency/about/

Podcast: Play in new window | Download (Duration: 1:00:39 — 69.4MB)

Subscribe: Spotify | iHeartRadio | Deezer | More