Episode 4 interviews Windermere Realty Trust’s William Gilliland on his long standing ability to create and nurture relationships in his business. Is networking a gift or a skill? William gave a peak into his lifelong story on how he learned how to connect with people, listen and serve better, and grow a business. His values around connection are a priceless lesson on influence and creating trust and Kelly and Justin loved his journey — and tale’s of his grandmother!
Justin and Kelly talk about brand loyalty and brand differentiation inside and out of the real estate ecosystem. As a service provider who IS a vendor and also HAS vendors — Spade and Archer as a home staging company has a unique perspective on how to choose business relationships that reflect your own values and goals.
Behind the Yard Sign is a podcast about the lives, struggles and successes of seasoned real estate agents. Veteran brokers share their highest highs and lowest lows and the lessons they’ve learned along the way. You’ll find lots of tips, tricks and how-to advice on how to sell homes for more money and in less time with Spade and Archer founder, Justin M. Riordan and his marketing side kick, Kelly Hanahan.
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